Data Policy

Let us be clear on this. Australia On Disc 2008/2009 contains information that is both of extreme currency as well as that which might be described as non-current. There are reasons for this.

Even the product’s main competitor – the yellow pages itself, contains listings which are years out of date in some instances. By the time telephone directories are published world-wide, the information in them dates back anywhere up to eighteen months and more. No-one has a complete national business database that is current. i.e. no listing of more than six months antiquity...even twelve months, come to that..

Due to the fact it is no longer possible to data-entry the yellow pages, the UK producers of Australia On Disc have been forced to use other available published sources, supplementing this with local telemarketing campaigns and Internet-based research. This means that from year to year it is now impossible to ‘date-stamp’ the data as once was the case (i.e. the 1994 Australia On Disc contained 1993 and 1992 Yellow Pages...which again contained data dating back to 1992 and 1991 respectively)

A basic listing for example might well have been of 2003 vintage (although captured from a 2006 document) we may subsequently have verified the entity’s continuance and obtained say the fax number and URL (2006), the ABN number and employee size in 2007, then the email (which may have changed) and the Principal..in 2008.  It, like so many others now is a hybrid undateable record.

You will find businesses that have been out of business for several years. It doesn’t infer that the entire database is of the same vintage. Some users have detected that their own information is non-current and incorrectly assumed that this is an across-the-board problem. It isn’t!

The other noticeable difference between Australia on Disc 2009 and its predecessors is that from release to release there will now appear to be less change as once was the case. This is because we are not keying totally new telephone books but rather, adding and deleting data on a daily basis, plus on going confirmation and enhancement of existing records. Overall population varies but little, since we delete almost as many listings as we add.

We would just mention also in the product’s defense. If the data on Australia on Disc was able to be upgraded to the point that not a single listing was more than twelve months old, the cost of the disc would substantially exceed $10,000. If you believe you are able to acquire a better and more comprehensive national file for less than the A$695 purchase price of AOD2009, then please close this window. If you are willing to accept the disc’s admitted shortcomings and are prepared to work within its stated negatives, then you will undoubtedly discover the product is a valuable and cost-effective marketing tool. 

Still dubious? Well, for all you remaining sceptics, contact your nearest list-broker and check out what you can expect to be outlaying for say, 100,000 fax numbers, 50,000 email addresses...every business in the Sydney CBD even.... We can save you the trouble, the reality is, thousands of dollars. AOD gives them to you for $695. Defence rests!

Purchase AOD 2009 Now!